Hale + True emerged from two fermentation hobbyists with a quest to expand from family-tradition apple pressing to a strongly recognized brand that creates fresh, local and uniquely flavored hard apple ciders. The husband and wife duo sought out USA Architects to build a flagship taproom and production space located in the heart of Philadelphia that would truly launch their business to the next level.
USA Architects took an involved role from day one and brought the client through multiple phases of the design process: producing schematic drawings through construction documents – working closely with the client on interior finish selections; using virtual reality and renderings to enhance a collaborative vision. USA Architects coordinated with engineering and custom furniture trades; and provided construction administration services. The result was a larger space that expressed Hale + True’s brand through a design that was progressive and contemporary, comfortable and inclusive, and local to the Philadelphia atmosphere.
The Hale & True taproom opened with strong success in April of 2018, and earned early awards for Taproom of the Year (PA Cider Fest) and Best Cidery of Philly (Philadelphia Magazine).